Tres Generaciones Tequila, a Sauza (Beam Global) brand, is a top-shelf liquor with over a hundred years tradition in Mexico – mostly unnoticed in the US. The client requested a microsite to engage potential consumers and create an aura of innovation, sofistication and exclusivity around the brand.
Thus, the 3G Society was born: a virtual, invite-only society. full of rich media/streaming video elements, led by three cool guys who represent the different audiences of the brand.
Along with a talented team, I played a wide range of roles in this project: from its earliest stages - helping come up with the concept, creating mood boards, researching art direction, developing ideas directly with the client - up until art direction, design, production. I also took part in the video shoot production, from casting to supervising art direction and post-production. The shoot was done by Foundation Post and directed by James Lipetsky.
